HOW DOES IT WORK?
01
01
Watch a YouTube video
Simply watch a YouTube video. While you enjoy the video, we’ll do all the hard work
02
02
Let our algorithms work magic
Our algorithm analyses your facial expressions and feelings
03
03
Get your Emotion Score
Once the video ends, we give it a score based on how you reacted emotionally to it
04
04
Tracking Facial Expressions
Various Landmarks are marked on the face. Movement of these Landmarks are used to collect Raw data.
HOW CAN YOU USE IT?
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TESTING
Test your audio, video, print and digital advertisements to gauge its market impact and optimize for higher conversion
AUDIO
RESEARCH
Quantify the impact of your video/audio soundtrack on the consumer to identify what resonates with them emotionally
MOVIE TRAILER
OPTIMIZATION
Get frame by frame emotional analysis of a user watching your trailers. Optimize these pocket sized AVs to stimulate positive brand responses
AD-PLACEMENT
OPTIMIZATION
Give your ad conversions a boost by testing and optimizing the placement where it gets the most attention from your target marketWhy use Affect Lab Facial Expression Tracking?
One click multi user testing
Access to Global Benchmarking Data
Get presentation ready reports
Improve your media planning
Predict campaign performance
Instant results
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